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"I'm writing a project on why Euro Disney (sic) failed.
Can you help?"
In response to this single most common (indeed, almost
daily!) question that I receive about the park, I'd be grateful
if you'd bear the following points in mind:
- If anyone had done the slightest bit of basic
research for themselves, they'd have discovered that for the past
three years the theme park has been called Disneyland Paris,
not Euro Disney.
- During the 12 months to September 1996, the park
attracted some 11.7 million visitors - that's over a million more
people, for example, than visited the Disney-MGM Studios or EPCOT
at Walt Disney World in Florida. Disneyland Paris is actually
Europe's most visited tourist attraction, and the third most popular
theme park in the world (just behind Disneyland California and
The Magic Kingdom at Walt Disney World in Florida).
Disneyland Paris has hardly "failed".
- I maintain this rather large and completely unpaid
FAQ in order to provide as much information as I can about Disneyland
Paris for anyone who is genuinely interested in the park. I do
not have lots of extra unpublished 'inside' information
to help you with your particular school/college/university/whatever
project on the structure and financial success (or otherwise)
of the park. All of the computer-readable information that I hold
about Disneyland Paris is contained within this FAQ, and I don't
have the time to go over the same ground again and again by email
too. Please consult the relevant sections to see who you need
to contact for more information. Start with 4.2 below for addresses
and phone numbers, and 4.14 for Internet resources.
- For an academic look at the cultural problems
faced by Disney in setting up the park, check out "The Walt
Disney Company's Euro Disneyland Venture: A study in corporate
foreign expansion" written by Lyn Burgoyne, which is available
on the net at http://www.oitc.com/Disney/Paris/LynEuroDisney.html.
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