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General History 1995
Spring 1995: Disneyland
Paris repeats its successful 'Kids go Free' promotional offer,
which helps give a much-needed boost to trade during the slack
months of January-March.
January 1995: A report
headed by Jong Jarvis, an assistant professor of communications
at Robert Morris College, indicated French cast members were
dissatisfied
with many of the American working practices. These included exempting
the park from established French labour-laws, American managers
requiring English to be spoken at all meetings (even if the vast
majority of participants were French) and insistence on American
standards of dress code and personal grooming. Some of the most
offensive requirements have since been relaxed, and workers seem
to have accepted Disney values more readily now they are no longer
imposed upon them. During 1993, there was a 26% turnover within
the park's 8,000 full-time staff, and a further 25% left in 1994.
"That's devastating to a business. They're retraining a quarter
of their work force just to fill those slots every year,"
said Jarvis.
January 26 1995: BURBANK,
Calif. (Associated Press,) - Walt Disney Co. on Thursday said
earnings grew 31 per cent in its fiscal first quarter. [...] The
company's investment in Euro Disney resulted in income of $27.9
million, reflecting a gain of $55 million from the sale of approximately
75 million shares to Prince Alwaleed Bin Talal Bin Abdulaziz Al
Saud.
February 1995: The Shareholder's
Annual Report for the fiscal year ending 30 September 1994 is
released. Overall attendance for 1994 was confirmed as being 8.8
million, as opposed to 9.8 million in 1993. However, average hotel
occupancy was up from 55% to 60% - mainly due to an increase in
winter bookings. Total attendance to date has been 28 million
(10 million of whom were French, and an estimated 20% being repeat
visitors). A brief account of some of the financial information
supplied in the Report is given in section 2.2.
March 31st 1995: An early
recovery in Euro Disney's fortunes has been forecast by a top
Walt Disney executive. Joe Roth, who heads the company's films
division, said there was "a very good chance that by the
end of this year it will be break-even".
April 1st 1995: New lower
entrance prices come into force, with an average of around 20%
reduction on the previous adult prices, slightly less for child
passes.
April 21st 1995: The
half-yearly financial statement from Euro Disney S.C.A. indicates
that the company's net deficit was slashed by 77% from FFr 1.06bn
to FFr 241m in the six months to March 1995. This is attributed
mainly to the temporary removal of management fees & royalties
and a reduction in loan repayments, all of which formed part of
the refinancing package agreed in June 1994. However, park attendance
and park/hotel revenues were up about 7% on the same period last
year, with overall turnover rising to FFr 1.68bn. This was before
the new price structure came into effect, so expectations are
high for the peak summer months and it is hoped that the park
could become profitable by next year. However, to stay profitable
into 1997 (when interest payments and royalty demands will come
back into full force) it is estimated that the annual attendance
figures will need to be in the region of 12.5m, as opposed to
last year's 8.8m.
April/May (?) 1995: A
travel trade exhibition in Germany votes for the best worldwide
theme park. Unsurprisingly, Walt Disney World in Florida wins
the poll, but Disneyland Paris achieves an excellent second place
- even beating off competition from the original Disneyland in
California which came third.
June 1st 1995: Space
Mountain opens. Previewed for Annual Passholders on 20/21 May,
everyone seems to agree that this is by far the best roller coaster
ride that the Disney Imagineers have yet created. See section
5.13 for more details.
August 1995: For the
first time in its history, Disneyland Paris and the Euro Disney
resort complex announce a profit. Figures issued for the 3rd quarter
(April-June) reveal a FFr 170m (£ 22m) profit, as compared
to a FFr 546m loss during the same period last year. The improvements
are attributed to the reduction of entrance prices, financial
restructuring, an improvement in theme park and hotel revenues
generally, and the opening of Space Mountain.
15th November 1995: Euro
Disney announces it first annual operating profit. Net profit
for the year ending 30th September 1995 was FFr 114m (£ 14.84m),
as opposed to a loss of FFr 1.80 bn (£ 234m) the previous
year. Part of the reason for the turn of fortune was the FFr 112m
windfall which was linked to an issue of convertible bonds, along
with lenders' leniency and repayment of FFr 6bn of debt. Attendance
for the same period was 10.7m, an increase of 21% from last year's
8.8m visitors. Sales for the period increased by 10% from last
year, to FFr 4.6bn.
December 1995: Share
prices fell sharply due to panic-selling following the year-end
announcements, finishing the year at around £1.50.
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